TURNIT is an AI-powered content repurposing tool for creators, founders, and marketers. Users provide text they already own and tell TURNIT what they want it to become. TURNIT turns it into 5 hooks, 3 short-form scripts, a caption, CTA, hashtags, and a thumbnail concept in one request. Unlike a full AI media studio, TURNIT focuses on making existing content easier to turn into ready-to-use social content.
I built TURNIT after seeing how much work goes into turning one piece of content into multiple social posts. I wanted a simpler way to repurpose content that already exists instead of starting from scratch every time. As a solo maker, I also experienced how difficult it can be to consistently create social content while building a product. TURNIT came from wanting to make that process faster and more practical for creators, founders, and marketers.