Need competitor clarity before you build, price, or pitch? This $24 digital kit gives solo founders and small teams a reusable competitor-research brief template, a filled sample battlecard, and a practical 2-4 hour public-web workflow. Capture competitor maps, pricing signals, positioning gaps, next actions, and verifiable sources without paid databases, scraping, login bypass, or mystery shopping. Markdown ZIP; works in Notion, Obsidian, Google Docs paste, or any editor. Companion products: Positioning Matrix Lite ($19) and Open-Data Competitor Snapshot Lite ($14) are available on the same Payhip store.
I built this to give solo founders and small teams a practical, repeatable way to research competitors using public-web sources before building, pricing, or pitching.