Reveal Ad Spend is a free Chrome extension from Pantheon that shows EU reach on Meta Ad Library cards, sorts by reach and estimates spend from your own CPM and frequency. Spend is an estimate, it covers EU ads only, and it needs a free Google or email account.

Reveal Ad Spend is a free side project of Pantheon, an ad research tool. Meta already publishes the EU reach of every ad delivered in Europe, but checking it means opening ads one at a time and copying numbers by hand. The extension puts that number on the page, so anyone researching Meta ads can compare competitors in minutes, for free.