Reference to Video turns a product photo (JPG, PNG or WEBP) into a 6-second AI ad video using presets, in 9:16, 16:9 or 1:1 and at 480p or 720p. It is built for ecommerce creative tests. Sign-in is required, and there is no lip-sync or voiceover in v1.
New accounts get 80 free credits on sign-up, enough for one 480p render, and downloads require purchase. Credit packs are Starter at 400 credits for $4.99 and Creator at 900 credits for $9.99, valid 365 days. Monthly and yearly subscriptions are also available.
Ecommerce teams spend time and budget producing short ad creatives just to test what works. Reference to Video was built to turn a product photo into a 6-second ad video for those creative tests.